LOOP “As If”
Pop newcomer LOOP first caught my attention with her breakthrough offering “Looking At You”, a clap-heavy lite banger with a glazed, soaring and commanding chorus. Unfortunately, the high points of that record were equally matched by the low: it felt disjointed, weakened in particularly by uneven pacing.
But this time around she’s gotten it just right. The English singer’s new track “As If” is an infectious slice of pop, elevated by warble-y electronic production, accessible lyrics and a stunning and enthralling bridge. Quite amazing and already one of 2017’s most under appreciated pop tunes.